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Oud: A luxury & mystique fragrance

03 Aug 2023
Image of Oud for The House of Ram Blogs

Oud, also known as agarwood, carries a captivating history that spans centuries. Derived from the Aquilaria tree, predominantly found in Southeast Asian countries like India, Cambodia, and Thailand, Oud is a highly prized fragrance ingredient. Its unique scent is the result of a natural process that occurs within the tree when it becomes infected with a specific type of mould. Check out Anjaneya Incense Sticks by The House of Ram which has oud fragrance in it 

The Enchanting Aroma of Oud

Oud possesses a rich and complex fragrance that is truly captivating. Its aroma is often described as woody, earthy, and sweet, accompanied by subtle notes of smokiness and floral undertones. The allure of Oud's scent has become synonymous with luxury and opulence in the world of perfumery.

The Captivating Aroma of Oud

Oud possesses a rich and complex fragrance that is truly captivating. Its scent is often described as woody, earthy, and sweet, with hints of smokiness and floral undertones. The aroma of oud is deeply alluring and has become synonymous with luxury and opulence in the world of perfumery.

Cultural Significance and Traditional Uses

Oud holds immense cultural significance in various regions, particularly in the Middle East and Southeast Asia. For centuries, it has been used in traditional ceremonies, religious rituals, and as an adornment for special occasions. Oud's association with prestige and refinement has established it as a symbol of wealth and elegance.

Oud in Perfumery

The unique and captivating fragrance of Oud has made it a highly sought-after ingredient in the realm of perfumery. Often referred to as "liquid gold" due to its rarity and value, Oud brings depth, complexity, and longevity to perfumes, making it a prized addition to numerous fragrance compositions

Sustainable Sourcing and Conservation Efforts

The increasing demand for Oud has prompted the need for sustainable sourcing practices to protect the Aquilaria trees from overharvesting. Governments and organisations are working together to implement regulations and conservation efforts, ensuring responsible and ethical sourcing of Oud. These initiatives aim to preserve this precious resource for future generations, promoting the sustainability of Oud production.


Q1: Is oud suitable for both men and women?

A1: Yes, oud is a versatile fragrance that can be enjoyed by both men and women. It adds a touch of sophistication and allure to any scent.

Q2: How long does the fragrance of oud last?

A2: Oud is known for its longevity. Its fragrance can last for several hours or even days, depending on the concentration and quality of the oud used.

Q3: Can oud be worn on any occasion?

A3: Oud is often associated with special occasions and formal events. However, there are lighter oud-based fragrances that can be worn casually or during daytime as well.

We welcome you to the aromatic treasure of the House of Ram, inviting you to immerse yourself in the captivating allure of our Anjaneya Incense sticks. Amongst them, Oud takes centrestage, renowned as the epitome of luxury and mystique, continuously enchanting fragrance enthusiasts worldwide. With deep roots in Southeast Asia and its significant role in cultural rituals and perfumery, Oud remains an iconic scent that exudes opulence and elegance.

Our meticulously crafted incense sticks are not only long-lasting but also completely non-toxic, ensuring a safe and enjoyable experience. Join us on this aromatic journey and indulge in the exquisite fragrance of our Anjaneya Incense sticks, where tradition, craftsmanship, and conscious living converge.

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